State of Arizona versus American Tobacco Company et al (2011)

The Arizona case, like the New Mexico case, was concerned with public awareness of the health harm of smoking Light and Mild cigarettes.  Duch submitted a report that analyzed extensive historical public opinion data on public attitudes toward smoking and health in North America.  Duch was retained in this case by Jones Day (Atlanta, GA) and by Womble Carlyle Sandridge & Rice (Raleigh, NC).